Jeep’s recent item variety consists solely of sport utility autos and off-road autos

Jeep is a brand of American automobile and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Automobiles. Jeep has been a element of Chrysler because 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its previous owner American Motors Corporation (AMC).

Jeep’s present product selection consists solely of sport utility automobiles and off-road automobiles, but has also incorporated pickup trucks and roadsters in the past Jeep bumpers returned to the pickup truck market in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a market segment the Wagoneer is considered to have designed. Jeep sold one.four million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s ideal offering brand in the U.S. throughout the 1st half of 2017. In the U.S. alone, more than 2400 dealerships hold franchise rights to sell Jeep-branded automobiles, and if Jeep had been spun off into a separate firm, it is estimated to be worth amongst $22 and $33.5 billion—slightly much more than all of FCA (US).

Prior to 1940 the term “jeep” had been used as U.S. Army slang for new recruits or automobiles, but the Planet War II “jeep” that went into production in 1941 especially tied the identify to this light military 4×4, arguably producing them the oldest 4-wheel drive mass-production automobiles now acknowledged as SUVs. The Jeep grew to become the principal light four-wheel-drive motor vehicle of the United States Army and the Allies throughout Planet War II, as effectively as the postwar period. The term grew to become common around the world in the wake of the war. Doug Stewart mentioned: “The spartan, cramped, and unstintingly practical jeep grew to become the ubiquitous Planet War II 4-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility automobiles such as the Humvee, and inspired the creation of civilian analogs such as the original Series I Land Rover. Numerous Jeep variants serving related military and civilian roles have because been developed in other nations.

The Jeep marque has been headquartered in Toledo, Ohio, ever because Willys-Overland launched production of the 1st CJ or Civilian Jeep branded designs there in 1945. Its replacement, the conceptually steady Jeep Wrangler series, remains in production because 1986. With its solid axles and open best, the Wrangler has been called the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.

At least two Jeep designs (the CJ-5 and the SJ Wagoneer) appreciated extraordinary 3-decade production runs of a single physique generation.

In lowercase, the term “jeep” continues to be used as a generic term for automobiles inspired by the Jeep that are ideal for use on rough terrain.